Warby Parker Introduces a Video Game
Warby Parker, known for its low-cost designer eyeglasses, has partnered with video game culture site Kill Screen to promote a new, limited-release pair of glasses and a video game to accompany them. Worbs is the game, and it's bound to help you procrastinate. The game's objective is to "match similar colored marbles in a bowl, on a well-appointed desk," reports Observer. True to Warby Parker fashion, the game has hidden quips such as "writer's block" written on the pencils and rotating books titles such as "Dithering Heights." The promotion is for a product Warby Parker has had for a bit, The Burke, but now offered in a new color and design.
Total Retail's Take: Another score for Warby Parker. The design of the game — simple but quirky — not only helps move Warby Parker in the direction it desires as a "tech-enabled lifestyle brand," it also closely aligns with Kill Screen's mission to locate the “intersection between games, play and other seats of culture, from art to music to design.” Both companies have a creative and unconventional approach to their markets, making the pairing a good fit. The collaboration helps Warby's product expansion, previously including an illustrative book, keychains and mugs. Will Worbs be the next Pokemon Go or introduction to AR for Warby? I highly doubt it. However, it's quirky and fun — just like Warby Parker. If you have a few minutes to spare, you can test out the game for yourself here.