Use Virtual Catalogs to Leverage Your Web Marketing, Part 2

The goal is to replace discounting with merchandise-laden pieces with multiple pages — but less than a full-length catalog. This allows cross-channel marketers to liquidate overstocks and clearance items without having to give blanket discounts on everything.

Virtual catalogs aren’t the silver-bullet answer to all direct marketers’ problems, but they are like email on steroids. They're very inexpensive, the technology has finally arrived and they'll drive measurable, incremental sales for marketers.