Use Cable TV
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HSN, QVC, ShopNBC — cable television is finding a new audience, and it's not limited to jewelry buyers on installment payments. Business-to-business catalogers are making their entrance on the small screen. Electronics, printers, cleaning supplies, tools, office supplies and even food are enjoying a bit of sweetness in their sales.
One tip about cable: Ask who owns the transaction data and information about the buyer.
—Gina Valentino, VP/GM, J. Schmid & Assoc.,
a catalog consultancy in Shawnee Mission, Kan.
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- People:
- Gina Valentino
- J. Schmid
- Places:
- Mission, Kan.
- Shawnee
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