U.S. Retailers Forecast a 1.4% Increase in Comparable Store Sales This Holiday Season
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“Retailers remain cautious about the 2009 holiday season. While some Chief Marketing Officers have expressed optimism, unemployment is still a major concern and a majority of retailers are planning more discounts and promotions than last year,” said Doug Hart, a Partner in the Retail and Consumer Product Practice at BDO Seidman. “However, retailers’ inventories are leaner going into the 2009 holidays. As a result, we can expect less panic this year - discounting will likely be moderate and more strategic than the deals we saw last year.”
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