U.S. Retailers Forecast a 1.4% Increase in Comparable Store Sales This Holiday Season
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Virtually all CMOs (96%) expect to offer more discounts and promotions this holiday season, which is up from 88 percent last year and 73 percent in 2007. Most of the CMOs (50%) cite that those discounts will take the form of in-store promotions, followed by markdowns (41%) and online promotions (9%). Further, more than half (54%) of the retailers say they have reduced their inventory purchases for the holiday season. Those that reduced inventory did so by an average of 10 percent, reflecting a sizeable decrease in inventories.
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