Case Study: Upgraded Web Platform Handles Increased Traffic for IMA Following Reality TV Show Appearance

RESULTS: Since the TV show debuted last September (it aired from September to December), IMA's traffic has grown close to five times what it was prior to the show, from about 60,000 unique visitors a month to over 200,000 unique visitors per month; revenue has doubled; and the number of subscribers to the company's email newsletter has tripled (25,000 to 75,000).