Under Armour Taps Yahoo Exec as New SVP of Digital Product
Under Armour announced a series of executive moves as it restructures. The sports apparel brand announced this week that Michael La Guardia has been named senior vice president of digital product, effective Jan. 8. He will be reporting to Paul Fipps, chief technology officer. La Guardia was most recently the head of product for both Yahoo! Finance and Sports.
“As part of the restructuring we initiated this summer that integrates technology across our core business — connected fitness digital product, digital engineering and digital media — will now all report directly to me,” said Fipps in a company press release. “This integration significantly enhances our ability to engage consumers with elevated experiences, premium products and personalized services.”
La Guardia's hiring is one of many changes happening at Under Armour. Most recently, Under Armour's co-founder Kip Fulks announced he was taking a sabbatical.