Toys"R"Us Names New Chief Marketer

By Taylor Knight

Toys"R"Us Inc. announced that Carla Hassan will join the company as chief marketing officer and executive vice president, starting Feb. 20. Prior to Toys"R"Us, Hassan was senior vice president, brand management for PepsiCo’s Global Beverage Group. In her new role, Hassan will be responsible for developing a global marketing strategy to grow the toy and baby business at Toys"R"Us, as well as leading efforts to enhance the relevancy of the brand.

"Creative and effective marketing will play a critical role in building our brand and business, not only here in the U.S. but around the world," said Dave Brandon, Toys"R"Us’ chairman and CEO, in a prepared statement. "I expect to see her immediate positive impact on our marketing programs and ability to connect with today's consumers and drive traffic into our brick-and-mortar stores and our web store."

In addition to Hassan’s appointment, Toys"R"Us announced that Diane Preston was promoted to executive vice president, supply chain, and Kevin Macnab was promoted to president, international.

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Taylor Knight Author's page Taylor Knight is an associate content editor for Target Marketing and Total Retail. She enjoys writing and creating video content to interact with an audience.