On the Web: The New World of Direct Marketing
Today’s web-launched businesses stray far from traditional direct practices
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Going to School Off One Another
Each of the worlds has strengths that the other could learn from. The new world doesn't carry the burden of historical certainty of what the marketing and operations staff of a direct marketing business should look like. It's free to create an organization focused around feedback ratings instead of answering phones.
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Larry Kavanagh
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