6 Tips to Optimize Your Catalog Business in 2011
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Bruce Jensen
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4. Get past debating whether print works. It does. The facts support that people of all ages enjoy receiving catalogs. You get a longer attention span with print, a longer shelf life, a higher perceived value and many other advantages. The pressing issues for 2011 are determining how your print catalogs work in a cross-channel environment, and what's the right mix of print and electronic media for your brand.
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- Companies:
- Transcontinental Printing
Bruce Jensen
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