6 Tips to Optimize Your Catalog Business in 2011
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Bruce Jensen
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Uncertainty only accentuates the need for solid planning. To help catalogers trying to make the most of 2011, here are six tips to help raise your catalog’s return on investment:
1. Plan your paper purchases. Paper prices are a matter of supply and demand, and paper manufacturers are proving they have the discipline to control supply. Plus, it’s a global market, and the buying environment can change very quickly based on currency values and demand in other parts of the world. The second half of next year could be much more challenging if demand increases, so having a secure paper source should take on added importance.
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- Companies:
- Transcontinental Printing
Bruce Jensen
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