Timing, Relevance, Personalization Are Keys to Cutting Through Clutter

Marketers are facing the mounting challenge of consumers feeling they’re bombarded with messages they didn’t ask for, don’t need and find disruptive. This so-called “clutter” has led to decreasing response rates.

A new whitepaper prepared by the Winterberry Group with data supplied by Mintel Comperemedia, Responsys and Vertis Communications finds that timing, relevance and personalization are three keys to cutting through that “clutter” and driving consumer response. Here are some tips taken from the report to help catalogers and other direct marketers achieve those goals: