Personalization and Globalization Represent the Future of E-Commerce

With this in mind, it no longer seems so far-fetched that a technology like 3-D printing will make a similar journey from a niche luxury to a mainstream consumer product. In fact, 3-D printing, with its potential to build customized products tailored to the user, is just one example of a much bigger e-commerce transformation that's shifting power to consumers. This shift is primarily driven by two forces — globalization and personalization.