Personalization and Globalization Represent the Future of E-Commerce

In one form or another, globalization has always been a challenge for companies operating in international markets. The e-commerce phenomenon has just intensified this. Consumers around the world expect the same experience on e-commerce sites, regardless of their location, language or device they're using. For example, a consumer shopping via smartphone in Bulgaria needs the same experience as one sitting at their desktop in Vancouver, even if there are no on-the-ground sales reps to localize the transaction. It's not just distance, language and culture that are barriers to international online transactions, either. Local policies, regulations and infrastructure limitations all add to the globalization puzzle.