The E-Commerce Cyber Security Advantage
For most retailers, updated e-commerce and in-store technology systems are critical for improving shopper sentiment and data security. Combined with robust fraud prevention solutions, advanced commerce technology features like the seamless convergence of digital and physical store touchpoints on a single platform and real-time capabilities significantly decrease the risk of a serious data breach.
Powerful e-commerce technologies also help brands become more responsive to evolving data risks. Backed by more agile and robust commerce solutions, retailers are able to more quickly adapt to the latest threats — including those in-store — in order to reduce the odds of security events and giving customers the confidence they need to remain loyal to their brand.
Rick Chavie is the chief solution officer at hybris, a software company that sells enterprise omnichannel e-commerce and product content management software. Rick can be reached at email@example.com.