Kate Spade's CEO's Vision for the Future of Retail
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Website: While discussing the benefits Kate Spade has realized online, Leavitt revealed that 20 percent of the brand's sales come from its e-commerce site. The platform not only provides service to consumers in areas without a nearby brick-and-mortar store, it furthers brand awareness and engagement. With promotions and mobile- and tablet-optimized sites, Kate Spade creates a uniformed style and easily accessible purchasing platform for shoppers. However, Leavitt recognizes that his millennial, digital-savvy customer base is more "omni" than just one channel.
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- People:
- Craig Levitt
- Places:
- L.A.
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