Kate Spade's CEO's Vision for the Future of Retail
Kate Spade Saturday: "This was an initiative to converge the online and offline experience," Leavitt said. He went on to say that Kate Spade studied and reached out to its customers to learn what they really want, and how technology helped foster a new, creative and unique experience.
Recognizing that eBay is more than just an auction site, Kate Spade partnered with the company to offer something consumers haven't seen before: shoppable windows. The shoppable windows have been a huge success and will be a permanent fixture for the brand. "We embraced the technology and the fact that our consumer base expects high quality and immediacy," Leavitt said. "Consumers really want to engage with us and understand what our company DNA is all about."