Kate Spade's CEO's Vision for the Future of Retail
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During yesterday's keynote session at the Fashion Digital NY show, Kate Spade's CEO Craig Leavitt talked about the brand's mission and shared four key strategic areas it's focusing on.
"We want to be there for our customer whenever she wants to access the brand. We're channel agnostic, and brand and customer centric. We're first and foremost about the customer. The four areas we try to focus on to get to know and reach out to our customer are our website, social media, brick-and-mortar launches and, most recently, Kate Spade Saturday."
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- People:
- Craig Levitt
- Places:
- L.A.
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