Target to End Price-Matching Policy
Target is ending its guarantee to price-match Amazon.com and Walmart on July 28. A spokesperson for the retailer confirmed the policy change to USA TODAY. Beginning July 28, Target will only match its own in-store and online prices at Target.com, if the price drops within 14 days, the spokesperson said. Eliminating the price match for Walmart and Amazon items, "generally speaking puts us in line with what the rest of the industry already does," a spokesperson for Target told USA TODAY.
Total Retail's Take: While Target's policy change brings it in line with its primary competitors, Amazon and Walmart, the decision also figures to help simplify processes and protect profits, according to Neil Saunders, a retail analyst at the research and analytics firm GlobalData.
However, when asked if financial challenges, including tariffs and consumer boycotts, influenced Target's decision to end its price-matching policy, a Target spokesperson said the policy was changing due to shoppers mostly price-matching Target products and not competitors.
