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Digital Shopper Marketing Defined
This all leads to one very important consideration: How do retailers and brands ensure products get noticed in this rapidly growing and evolving online retail environment? This is an age-old issue that's been a top priority for retailers, brands and merchandisers for decades in the traditional in-store environment. Experience usually teaches a valuable lesson. Traditionally, eye-level or endcap shelf space placement, considered “prime real estate” in brick-and-mortar retail stores, results in increased brand awareness and ultimately increased sales.
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