Take a Vacation and Become More Efficient
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I’ve found these moments to be terrifically valuable. Spotting confusing or cumbersome methods of data management, coding, analyzing and reporting, among other things, gives you a chance to streamline or eliminate them. The savings in time and reduced confusion can improve the planning and management of your mailings, and, as such, result in big cost savings, as well. I’ve witnessed a marketing director drop a version of a catalog after gaining such insight and save thousands of dollars without any sacrifice in reaching his customers.
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- People:
- Bill Singleton
- Places:
- Naperville, Ill.
Bill Singleton
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