Take a Vacation and Become More Efficient
The complexity that frustrates you today might look like needless micromanagement after taking the opportunity to step away from your desk for a short while. With a fresh perspective on your methods and results, you might find you can change your system without harming its effectiveness. Take an actual or mental vacation, and you may find you’re more efficient and your marketing is more effective when you return.
Bill Singleton writes frequently on database management and direct mail topics. He’s a manager of analytics and consulting services at The Allant Group in Naperville, Ill. He can be reached at (630) 579-3448 or firstname.lastname@example.org.