Attract Top Talent
Only a few years ago, catalog companies were “offering the moon” to attract the best and brightest management-level talent. But this year, it’s more of an employer’s market, and catalogers can afford to be more demanding when it comes to selecting the right people.
Moreover, a lot of very qualified candidates may be open to making a move now or in the near future — or they may already be searching for a position. As an employer, you can open wide this window of opportunity and hire the talented management team you need to move your company forward before the economy turns the corner and hiring competition heats up again. All you need to get started is a plan.
Liz Kislik, president of Liz Kislik Associates, a customer service and management consulting firm based in Rockville Centre, NY, advises that you start by asking yourself: “Is my company ready to dive into this talent-rich pool?” Catalogers for the most part aren’t doing enough to highlight the benefits, perks and corporate culture that make them attractive employers, Kislik continues. If that describes your recent hiring practices, here’s how to overcome that particular challenge and attract top talent to your company.
Hiring Strategy Review
To be sure, management hiring has become more complex for catalogers. For instance, many jobs now require a more comprehensive package of skills. “As an industry, we’re looking for people who can cross lines and understand, for example, technology, merchandising and the Web,” says Kislik.
Shirlee Berman, director at Spectrum Retail Associates, an executive recruiting firm based in Ardmore, PA, concurs, adding that many catalogers she works with are looking for candidates with a combination of skills and experience. “They may be like Urban Outfitters, the retail store ... that now has catalog and Web arms. They want to hire people with merchandising experience to go along with the catalog background.”