Check it Out: The Best of Both Worlds

Retailers Benefit, Too
AisleBuyer's solution affords retailers the opportunity to profit as well, helping to drive foot traffic through targeted, "location-aware" offers; reduce the number of abandoned carts through behaviorally targeted couponing; and reduce costs through better merchandising decisions, said Chuck Ball, executive vice president and head of marketing at AisleBuyer, in a company press release.