So Long, But Not Goodbye
When we launched Catalog Success in 1999, it was like stepping into the great unknown. I had never created something brand new ... from nothing. It was both frightening and exciting.
There’s a great adrenaline rush in starting a new publication. It becomes an adventure for all involved—the editorial team, art director, publisher, salespeople, and production and circulation personnel. It was challenging, but in the end equally rewarding in seeing “we done good.”
During the course of the past three years, Catalog Success grew from a quarterly test (just a dip of our toes in the water) to a full-fledged monthly magazine.
It has been exciting to meet and talk to the many brilliant catalogers who have graced our covers, as well as many of the savvy and experienced consultants and vendors who support the catalog industry. I’ve personally had great satisfaction knowing we made something truly useful—filled with ideas, information and inspirational stories.
Catalog Success is on solid footing now, thanks to the work of every member of our team—and equally as important, thanks to the support of our readers and advertisers. And now it’s time I hand the reins to the very capable and gifted Donna Loyle. Donna came to us with a 13-year background in publishing, most recently as editor of BookTech The Magazine. Donna has been our managing editor for the past eight months and is to be credited with many of the positive changes the magazine has undergone. She has a great eye for page layout and design, and recently worked with our talented art director, Tim Emery, to update the look of our publication.
Donna also has taken the lead in organizing the debut of the Catalogers of the Year Awards, which will enable you, our readers, to recognize your colleagues for their accomplishments in the catalog field.