Sitting Pretty
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As she explains, "We're still collecting orders from one-time catalog request fulfillment. I expect to generate additional orders with subsequent catalog mailings [to those names]."
The Future
Sure Fit considers its venture into catalog marketing a success on two fronts: It's generating sales—the average order value from the catalogs is $145—and the catalog profits are feeding back into the main business to create a synergistic marketing loop.
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- Companies:
- Target
- People:
- Bert Shlensky
- Liana Toscanini
Alicia Orr Suman
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