Sitting Pretty
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She describes Sure Fit's catalog prospecting media as "pretty typical," explaining that direct response space advertising in combination with direct response television (DRTV) have been the primary avenues it uses to reach its target audience: women ages 25 to 54 with above-average household incomes.
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- Companies:
- Target
- People:
- Bert Shlensky
- Liana Toscanini
Alicia Orr Suman
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