Customer Retention: ShopRoxx Uses Email to Build Customer Loyalty

"Email is a key source of traffic and conversions for us," noted Steven Shrem, president of ShopRoxx, in an eWayDirect press release. "We're using eWayDirect's rich data and streamlined email solutions to take our email initiatives to a new level. Email marketing will allow us to reach customers and prospects with a broader range of products that fit their unique needs. It's this vehicle for suggesting products and hot trends that will keep them engaged and excited about the brand. The platform will help us to target messages effectively based on prior actions, and provide specific offers to our best customers."