Idustry Eye: Shop Talk - Understanding Postal, Letter to the Editor

Bob Watson
Annalee Dolls Inc.

From the editor: We plan to publish a feature about Annalee Dolls’ concept of circular marketing in an upcoming issue of All About ROI.

Understanding Postal: Failed Droop Test Could Wilt Your Postage Dollars
Another recent rule change from the USPS has catalog mailers re-evaluating their designs. The “droop” test is back in full force, with some changes that have mailers concerned they could be facing 40 percent to 50 percent higher postage bills if their mailings don’t pass the test.