Kathy J. Siviter

In late March the U.S. Postal Service officially presented its plan to move to a five-day delivery week to the Postal Regulatory Commission (PRC). Although the centerpiece of the USPS’ plan is the elimination of street address delivery on Saturdays, direct marketers should be aware there are many more potential changes that could impact their businesses.

Cross-channel marketers who have historically left postal matters in the hands of their service providers may find that the rapidly changing postal landscape requires more hands-on knowledge and involvement than ever before.

Understanding Postal: Response Testing and the Total Picture; Legal Matters: Maryland Bars Resale Price Maintenance; Catalogs Grab Gold Ink Awards

One morning a few months ago, I experienced a true moment. I realized that, after spending the majority of my 25-plus-year career covering the catalog business, that business can no longer be treated as such. Today, it's really about selling and serving any way the consumer wants you to.

Tired of reading about what a tough year it’s been for so many businesses across the board? Frustrated with your own results? Scared about the economy? Whether or not you’re struggling as much as others, here’s a little tonic: our annual best-of feature, in which we’ve pulled what we believe to be the 50 best and most implementable tips of the year from Catalog Success magazine as well as our weekly e-newsletter, Tactics & Tips. There’s nothing fancy here. Each paragraph is taken from a particular story that’s referenced, so you can turn or click back to reread the full story or act on

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