Secrets to Get Your Marketing Materials Read: 10 Tips for Compelling Copy
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Ford Saeks
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7. Make it personal. Always write from the perspective of prospects and their needs. Avoid the “I” or “we” voice — it sounds impersonal.
8. Describe benefits before price. Tell prospects everything that makes your product terrific before revealing the price.
9. State guarantees after price. Guarantees reduce customers’ sense of risk. Studies reveal that guarantees aren’t used (or abused) as often as you might fear.
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Ford Saeks
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