Secrets to Get Your Marketing Materials Read: 10 Tips for Compelling Copy
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Ford Saeks
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4. Use bold, italics and underlining sparingly. Special formatting helps make certain parts stand out. Overdo it, however, and it loses impact and becomes difficult to read.
5. Ask for the sale. Use specific language and action steps to guide prospects to sales. Don’t be shy. Tell them how to order.
6. Get them to “act now.” Include a limited-time lower price, gift or bonus to sweeten the deal and encourage immediate action.
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Ford Saeks
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