Check it Out: Sears Uses Crowdsourcing for Tech Innovation

"Part of our transformation into an integrated company is our ongoing commitment to drive industry-leading innovation, fueled by world-class talent," said Imran Jooma, Sears’ executive vice president and president, marketing, online, pricing and financial services. "The Startup + Developer Challenge showcased to some of the brightest minds in Silicon Valley how we've used technology to make the shopping experience convenient and rewarding for our Shop Your Way members to drive the business. We're thrilled and inspired not only by the enthusiasm the participants brought to the challenge, but by their creativity around our APIs and data that we make available to developers and partners."