Cover Story: Weird Science
Search engine optimization, viral web video and social marketing an explosive mix for Steve Spangler Science
"Someone said, 'I'd love this for my kids, but I'm not a teacher. Do you have to be a teacher to be on the site?'" Spangler recalls. "As soon as we heard that, we knew our marketing was completely wrong. The message we were conveying was that the brand was only for teachers. Once we got out of that mind-set and said, 'This isn't just for teachers,' the entire market opened up."
- People:
- Steve Spangler
- Places:
- Denver
Related Content
Comments
