Cover Story: Weird Science
Search engine optimization, viral web video and social marketing an explosive mix for Steve Spangler Science
Web Opens New Market
What started as a B-to-B catalog targeting teachers, Steve Spangler Science has evolved into a hybrid B-to-B/
B-to-C retailer offering products via catalogs, an e-commerce site, a wholesale division and various other channels, including trade shows. The emergence of the internet proved a watershed moment for the previously catalog-centric merchant.
- People:
- Steve Spangler
- Places:
- Denver
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