Search Engine Marketing: Use an XML Feed to Boost Paid-Inclusion Results

For those new to paid inclusion, this tactic differs from paid placement, or sponsored listings. Marketers can submit all of the URLs in their sites to a search engine on a cost-per-click or per-URL basis with guaranteed inclusion in natural search results, without the listing being marked as an advertisement. While inclusion is guaranteed, ranking isn’t. You’ll still have to optimize your submission to get the best results.