Search Engine Marketing: Four Tips From the Catalog Conference
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
3. Help consumers comparison shop. Catalogers should actually help people comparison shop. Why? Because consumers are going to do it anyway! At least this way you have a voice in the process. Place a comparison chart on your landing page that summarizes your unique selling proposition relative to the competition. Ad copy should entice people to “see how we compare.”
0 Comments
View Comments
- People:
- Patricia Hursh
- Places:
- Boulder, Col.
Patricia Hursh
Author's page
Related Content
Comments