Search Engine Marketing: Four Tips From the Catalog Conference
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2. Use unique, compelling calls to action. The days of “click here” and “buy now” are gone. Generic calls to action are not unique or compelling. Find a specific way to differentiate your products. For example, one company posts customer testimonials on its Web site using MP3 audio files. Its search ads include a call to action to “hear what our customers are saying.”
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- People:
- Patricia Hursh
- Places:
- Boulder, Col.
Patricia Hursh
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