Special Report: E-Commerce & Catalog Technology: A Gift for All Seasons
Savvy catalogers use year-round online gifting strategies
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Ken Burke
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President/CEO Kevin Beresford says Shari’s studies why people give gifts and who they give them to. “Then we use that information to help bring them back again,” by reminding them of gifts they’ve given in the past.
Holiday ’07: Key Drivers
Here are three gifting tactics that worked for catalogers in fourth quarter of 2007 and can be adapted for year-round use.
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- Companies:
- Gaiam Harmony
- MarketLive
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Ken Burke
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