5 Ways to Make Your Internal Operations Omnichannel

Scrutinizing how data flows in your product management organization and taking steps to improve communication will take some heavy lifting at first, but the payoff can be quite substantial. In an omnichannel environment, with consumers jumping from mobile to store showrooms and back again, having consistent, up-to-date product information is absolutely essential to a sale. There's little chance of consistency if information is scattered among spreadsheets, emails and voicemails.