Retailers Look to Wireless Solutions to Boost Productivity and Customer Service
Timely communication helps retailers increase employee productivity and improve store operations. This not only helps associates fulfill orders more efficiently, but it also guarantees that your customers’ needs can be met at all times, regardless of the situation.
Customer Service Improves
Having the right technology in place is critical to meeting customer expectations. Some in-store devices offer barcode scanners for on-the-spot inventory and price checks. This allows employees to get real-time info about the location of the product without ever leaving the customer's side. It also helps provide answers to the most common or technical product questions. Retail technology can help provide an increased level of customer satisfaction by improving response times while staying engaged with customers.
In today's omnichannel world, with new purchasing options and growing expectations from consumers, retailers are challenged more than ever to meet demands faster and more efficiently.
Personal Mobile Devices Replaced
Earlier it was noted that without store-provided mobile devices, employees might take matters into their own hands and use personal mobile devices to get information or communicate with their managers and suppliers. It's important to understand that these types of devices aren't made for the demands of the retail world. In-store devices are more durable and have easy-to-use handsets that offer clear communication even in loud environments. Furthermore, they leverage existing technology, including the facility's call control platform and Wi-Fi infrastructure, which keeps customer info more secure and allows for faster data transmission.
I expect to see retailers adopt in-store technology at even greater speeds in 2015 to keep customers coming back.
Mike Lanciloti is vice president, global marketing and product management for Spectralink, a provider of mobility management and enterprise mobility solutions.