Retailers Look to Wireless Solutions to Boost Productivity and Customer Service
Today's consumer is more comfortable than ever making purchases online, navigating a site and buying without ever speaking with a sales associate. In order for brick-and-mortar stores to compete in this self-service economy, retailers need to be aware of several trends that are taking shape. For example, self-checkouts are popping up to enable customers to take matters into their own hands. We're also seeing more in-store kiosks where buyers can get information quickly without having to track down a salesperson. Lastly, smart retailers are adopting in-store mobile devices for better communication and customer service. All of these innovations help to empower the consumer on their path to purchase.
There's nothing more frustrating than going into a store, locating a salesperson only to have them not be able to answer a product question. In some cases, retail employees turn to their personal mobile devices to seek information, but there's a better way. As tablets, online shopping and self-service begin to monopolize the retail experience, traditional brick-and-mortar retailers need to focus their technology enhancements in impactful areas like customer service and experience. With this in mind, front-line sales staff should be provided with the tools necessary to handle all customer inquiries and have inventory information at their fingertips. Purpose-built wireless communication solutions can help change the pace of in-store communication to give store staff and customers instant results.
Retailers using mobile solutions that offer clear, direct, real-time communication amongst employees at all times ensure consumers have a great shopping experience. Here are a few ways that in-store devices are making retailers smart and agile.
In-Store Communication Gets Faster
With the right technology in place, retailers can optimize store operations to access information in real time. Managers on the sales floor can get responses from stockers and suppliers instantly, allowing them to focus on customer needs and other crucial issues. Additionally, if a store manager needs to communicate with district management quickly, they can use secure text messaging over the store's Wi-Fi network.