Behavioral Retargeting: Reconnecting With Old Friends (or Site Visitors)
Its secret? Using display ads that invited consumers to join a game experience that rewarded them with the promotional offer. Consumers were excited to share this experience with their friends and followers via social media because they were given incentives to do so — not to mention the fact it only took a simple social sign-in on an opt-in basis to join. The retailer was equally excited because once it had the data from that opt-in, everything the consumer did related to the initial ad could be tracked and used for behavioral retargeting purposes.
Todd Parsons joined Criteo as Chief Product Officer in August 2020. He is responsible for product strategy and new product innovation to diversify and transform Criteo's platform offerings. For over a decade Todd has built marketing solutions at the intersection of consumer identity and data. Prior to Criteo, his team established OpenX as the first people-based programmatic marketplace. As CPO of SocialCode, Todd developed products to activate and measure first-party audiences across Facebook, Amazon, YouTube and other platforms. Earlier, Todd led Acxiom's Marketing Services business and founded two venture-backed startups; Aditive, acquired by Acxiom in 2014, and BuzzLogic, the first SaaS for social media measurement and analytics.