Putting the 'R' Back in CRM

Branded apps of convenience simplify the end-user experience across the entire product life cycle, from research to purchase to delivery to service, and will be designed across multiple platforms. Many are already in use today. For example, navigation systems can observe traffic issues ahead and get around those problems before you get stuck in a jam. They can also warn motorists of icy conditions ahead, if a car is sliding out of its lane or any number of potential hazards — again, before problems arise.