Putting the 'R' Back in CRM
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Neil Rosen
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The power and future of online marketing lies not in the development of the next great disruptive technology, but rather in optimizing the technologies that exist today — technologies which marketers haven't even begun to scratch the surface of the possibilities. The future is happening now. Savvy marketers will take advantage of all the technologies available to continue to put the "R" back in CRM.
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Neil Rosen
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Neil M. Rosen is President and CEO of Fairfield, Conn.-based CertainSource, a B-to-C funnel acquisition management and email retargeting solution provider.
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