Putting the 'R' Back in CRM

Think of Pandora.com as an example. Pandora monitors your listening habits to suggest other music for you to listen to. It enables you to vote on the songs it recommends in order to continuously tweak the music it suggests for you. As your music tastes change, Pandora seamlessly changes with you. When you hear a great new song, you can immediately buy it and put it on your iPod. This is how an app of content combines with an app of convenience.