Putting the 'R' Back in CRM

Branded apps will play a paramount role in this competitive marketplace. They'll be built for a variety of platforms with the agility to take advantage of every new channel that comes along. These platforms currently include smartphones, desktops, tablets, e-readers, communities, navigation, television and radio. But if you can be sure of anything, it's that there will be many more branded apps to come. Branded content and convenience apps are hitting the market at a rapid pace and will work together seamlessly in the future to become the next generation of online marketing.