Putting the 'R' Back in CRM
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Neil Rosen
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Over the next five years, the shape of online marketing will, in part, be defined by the development of two kinds of branded applications: content and convenience apps. Content and convenience apps will keep companies closer to their customers, and their customers closer to each other. What's more, these apps will play an important role in determining where companies rank against their competition.
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Neil M. Rosen is President and CEO of Fairfield, Conn.-based CertainSource, a B-to-C funnel acquisition management and email retargeting solution provider.
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