Putting the 'R' Back in CRM

Putting the "R" back in CRM is all about a very focused mission: to bring the kind of convenience described above to the online shopping experience. Having a marketer provide you with suggestions and great promotional offers on products and services you need, or are thinking about buying, is a tremendous time and energy saver. It builds a relationship between the marketer and customer. It fulfills the customer's needs and desires and it enables the marketer to sell his or her product or service.