Putting the 'R' Back in CRM

I remember the first time I was offered a special coupon on an item I bought with regularity. At the time the coupon still came in the mail. I clipped it, brought it in to the store and saved a whole bunch of money. And it wasn't just about the money I was saving. The coupons were a helpful reminder to place the item in question on my shopping list, to remember to buy it, etc.