Putting the 'R' Back in CRM

Retailers must begin to put the "R" back in CRM. One way to accomplish this is to directly compete with these relationship-busters by improving your customers’ shopping experience. It's one of the best ways to re-establish a relationship and increase customer loyalty.

It starts with tracking your customers’ behaviors and using that information to drive convenience. Let's go back to an early example of tracking customer behavior: supermarket cards. We all wanted one because they promised better prices, access to coupons, specials and so on.